McWilliam’s Wines Partner with Over60 to Reach Australian Seniors


McWilliam’s is pleased to be the official wine partner for Over60, a new online community for Australians over the age of sixty.

Since recently launching their website  and social media presence, Over60 have built a large community with the hope of bringing Australian seniors together, creating a platform to share ideas and experiences.

With content on topics like travel, lifestyle, money and finance, and everything in between, Over60 has created an online community that serves to really cater to the older generations, who are often neglected in the online space.

In the partnership Over60 will be sharing articles and advice on everything to do with wine, as well as providing offers on wine to members.


McWilliam's Wines


Toby Kennett, co-founder at Over60, says that he is incredibly excited about the partnership.

“We’re thrilled to have partnered with such an iconic family-owned Australian company. McWilliam’s and Over60 share a common understanding and conviction toward catering our respective offerings to the expanding Australian senior demographic in a way that really resonates with our audiences. From the Hunter Valley to the world, McWilliam’s are at the forefront of the wine industry and Over60 are excited to have them as our go–to on all things wine.”

McWilliam’s Digital Marketing Director Chris Maloney says that the fit was an obvious one.

“The partnership between McWilliam’s and Over60 is an exciting venture. Over60 have recognised that the older generations are moving online in unprecedented numbers and they have done an amazing job of building their community so quickly. As an Australian, family-owned winery with 137 years of history, our values are closely aligned and many of the members of the Over60 community have fond memories of McWilliam’s wines.”

You can see the Over60 website here.


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