McWilliam’s Wines New Website Best in the Industry


McWilliam’s Wines were bestowed the prestigious trophy for “Best Wine Website or App” by the Wine Communicators of Australia at their annual awards night on the 20th of November at the Sydney Convention Centre.

In a category that attracted among the most entries for the significant wine communicators awards night, McWilliam’s edged out the other finalists from Cracka Wines and the Fabulous Ladies Wine Society to take out the 2013 award.

Digital Marketing Director Chris Maloney says that the award is a fitting and appreciated recognition of the hardwork and innovation showed by all involved in the development of the industry leading website.

“Over the past 18 months we have put an incredible amount of time and effort in order to bring 136 years of Australian wine history into the digital age. To be awarded Best Wine Website by the Wine Communicators of Australia is a great honour and a reinforcement that we are on the right path.”

The McWilliam’s brand website provides seamless connection with the other key brand websites developed by the McWilliam’s Wine Group, including Mount Pleasant, Evans & Tate and Brand’s Laira Coonawarra.

In their comments, the judges noted the innovative features of the website, the depth of content and the effectiveness at which the long history of McWilliam’s is captured in an entertaining and creative way, calling the website an “outstanding example of best practice in digital communications.”

The judges also complimented the websites’ emphasis on the regionality of the wineries, observing their effectiveness as a driver for visitation to the Cellar Doors and the greater wine regions.

McWilliam's Wines

Robert Blackwell, CEO of McWilliam’s Wines, says the company has undergone a huge transformation in the way the brands are communicated.

“Eighteen months ago we identified the need to deepen our engagement with our consumers and share the extraordinary history and wonderful stories of our vineyards and our wines, so we established a digital marketing team who designed and built the new websites.”

He also noted that the award is a welcome recognition of the success of the digital marketing team in ushering this long and personal story of a family winery in to a new digital age.

“Their mission was to ensure we captured the uniqueness of the terroir, the individuality of our people and the wine they create. I think they have achieved this and the Wine Communicators Award for Best Website or App in Australia is great recognition for all the hard work.”

As well as the McWilliam’s digital marketing and broader marketing teams, the website was produced with the invaluable assistance of digital agencies WiTH Collective and BlackSquare.

On top of comprehensive product, vineyard and regional information, the website boasts a social wall, feeding in the latest social media feeds from across the brand profiles. An online Cellar Door for the group also enables consumers to buy direct from McWilliam’s online for the first time, providing access to Cellar Door exclusive wines and a whole range of other wines and special offers.


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