McWilliam's Wines is a passionate and long standing supporter of many industry, community and charitable initiatives. We are involved in two types of sponsorships:
Corporate Sponsorship sees McWilliam's Wines partner with community and charitable based entities to support their endeavours of fundraising for events or raising awareness about certain initiatives. As a long term supporter of many charitable organisations, we plan and allocate our sponsorship budget on an annual basis.
A Brand Sponsorship is an alignment between one of our brands and another initiative, brand or event which has a likeminded positioning platform. A Brand Sponsorship allows us to leverage this likeminded partnership to build the profile of our brand. With regards to Brand Sponsorships, we value proposals based on the value or benefit created and their ability to achieve our brand strategic goals versus other communication platforms.