5 types of people at the races & the wines to match

5 types of people at the races & the wines to match

by McWilliam's Wines, 03 November 2017

Every spring there are different types of people who come to the races. Whether you’ll be watching from Sydney or travelling to Melbourne, keep an eye out for these five race day stereotypes.

[Image credit: Sportsnet Holidays]

The gatecrashers

The Perch is Flemington’s number one destination for anyone who wants to be in amongst the best of the best. With tickets going up to $2,200 per person this year, you better expect people will be trying to get in as cheaply as possible. Gatecrashers will be a few drinks in, and they will be trying their best to boogie past the bouncers at the Birdcage.

Good on them for trying, but being a gatecrasher is a good way to get yourself kicked out.

What they’re drinking: These types love an easy drinking Rosé. The vibrant and luscious flavours in the wine match the lively attitude from a Rosé-drinking, gate-crashing race goer!

Learn more: On the Grapevine Rosé

Social media junkies

Social media junkies have travelled out to the raceway to watch the races in person – just through the cameras on their phones. Whether it’s live on Snapchat, or they’re updating their Instagram story every two minutes, junkies won’t be putting their phone down all day.

They’ll be dressed the part, of course – social media junkies are all about maintaining that online image. You may roll your eyes at them, but this is just their own way of making memories.

What they’re drinking: Social media junkies love jumping on a trend, so a great Pinot Noir is so hot right now. Tasting earthy spices and complex mushroom notes make for a delicious wine, and even better tweet.

Learn more: McW 660 Reserve Tumbarumba Pinot Noir

Read more: The Wine Guide for Beer Lovers

High society for a day

There are a lot of celebrities and wealthy people at major events like the Melbourne Cup, but it’s also open to the public. Many people of all ages love to dress up to the nines and head on down to Flemington just to experience that wealthy equestrian lifestyle for a day.

You can usually tell who these people are by their H&M dresses or screams when they see celebrities walking by. They’ll be making the most of the flowing wine and gourmet hors d’oeuvres. These guys know they’re not high society – but that doesn’t stop them from enjoying life in the lap of luxury for a day, as it shouldn’t!

What they’re drinking: This group adore a fresh, fragrant and vibrant Sauvignon Blanc. The lively acidity & fruit sweetness is spot on coupled with their cheerful personality and overall excitement.

Learn more: McW 480 Tumbarumba Sauvignon Blanc

People who misunderstood “dress up”

We all know by now that you’re supposed to dress up for the Melbourne Cup. But a few people every year seem to have confused “dress fancy” with “fancy dress”. In previous years, Australia’s biggest racing event has been visited by men dressed as both jockey and horse, wearing superhero-print suits, or even as a team of doctors (that one’s a mystery).

These guys are usually just there for a great time. You can certainly argue they’re lowering the tone, but it’s clear they’ve got a good sense of humour and they make you smile, don’t they?

What they’re drinking: These creative types love a Shiraz/Tempranillo blend, something as bold and spicy as their character! Flavours of mulberry and red currants match their fruity fancy dress styling.

Learn more: Off the Press Shiraz Tempranillo

Read more: 5 of the best restaurants to drink wine in Sydney

The experts of Australian racing

If this was high school, these guys would be the nerds. But this is the world of Australian racing and here, so they’re more like kings (or queens!). These are the people who, for whatever reason, seem to know everything about racing. Either they’re dedicated punters or fancy themselves as high society.

If you’re after an in-depth conversation and maybe a little betting advice, these are the people to cosy up to.

What they’re drinking: These guys love a good Aussie Shiraz, and they know all about the winemaking process. Medium bodied with intense flavour is a classic description for the wine they like as well as their nature.

Learn more: Single Vineyard Hilltops Shiraz

This is an edited version of a story that first appeared on Made by The Hill.


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Since 1877, when founder Samuel McWilliam first planted vines on the banks of the Murray River in New South Wales, the McWilliam family have produced six consecutive generations of exceptional winemakers.

As custodians of the New South Wales wine industry, McWilliam’s has carefully selected a rich portfolio of premium vineyards located in the cool climate regions of Hilltops, Tumbarumba, Canberra and the expansive plains of the Riverina. Our wines showcase regional specific characters, premium quality, impressive depth and full flavour expression.